Business,Technology & Gadget News

Customer Communications Group, Inc. (CCG), a full-service customer relationship marketing agency, and Pluris Marketing, a provider of multi-channel marketing solutions that optimize the value of each consumer engagement, today announced the formation of a strategic partnership to provide marketers with the groundbreaking promotions optimization solution, COMP. COMP, the CCG Optimized Marketing Platform, drives traffic from a business’ most profitable customers with minimal impact to resources by combining engaging customer content with Pluris’ proven real-time data analysis and sophisticated modeling.

"COMP is all about making customer-centricity easy for our clients, and Pluris brings to the table a high-functioning, real-time optimization technology that is simply unequaled in the industry," said Sandra Gudat, President and CEO of CCG.

The partnership idea between the two companies began when Gudat and Pluris Marketing’s Senior Vice President, Bob Fetter, had a conversation about the state of traditional segmentation and offer versioning. Both knew they had complementary resources for a one-of-a-kind promotions optimization offering.

"The match between CCG and Pluris seemed like the perfect combination," Fetter said. "We knew that both CCG and Pluris Marketing clients needed a better way to produce highly targeted, relevant communications. Many of our clients understand that more than half of all of their promotions were disproportionately reducing margins on generated revenues."

Gudat agreed. "This partnership allows us to meet a need that’s been growing in the marketplace for some time. And now, because of the current economic climate, that need for an ROI-based, seamless optimization offering has grown exponentially."

The COMP product will reduce the time needed to gather customer data, analyze it and respond to it with a customized offer from more than six months to less than one day.

I have to leave now as I have to catch the news of Soccer 2010 World Cup